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On average, participants' ratings of the helpfulness of the review were substantially higher than were participants' ratings of the reviewed product regardless of which type of review participants had seen.
Compared with participants who saw the control review, participants who saw the low-anger review rated the review as slightly more helpful, whereas participants who saw the high-anger review rated the review as less helpful.
Participants who saw the low-anger review rated the review as slightly more helpful than participants who saw the control review did, but participants' attitude toward the reviewed product was slightly worse when participants saw the low-anger review than when they saw the no-anger review.
Compared with participants who saw the low-anger review, participants who saw the high-anger review rated the review as less helpful and had a less positive attitude toward the reviewed product.