Newspaper Total revenue change ($ in thousands) Percentage change (%) Newspaper size

Los Angeles Times 93,966 12.5 large

The New York Times 235,788 20 large

The Denver Post -3,765 -1 small

Sun Sentinel -24,899 -11.9 small

Chicago Tribune 94,492 19 large

Digital paywalls restrict access to online content to those with a paid subscription. In an investigation of the effect of paywalls on newspaper company revenues for print and digital subscriptions and advertising, Doug J. Chung and colleagues compared actual outcomes (with a paywall) to control estimates (without a paywall). The researchers concluded that introducing a paywall is generally more beneficial for larger newspapers, which have high circulation and tend to offer a substantial amount of unique online content.

Which choice best describes data from the table that support Chung and colleagues' conclusion?

Question

Newspaper	Total revenue change ($ in thousands)	Percentage change (%)	Newspaper size
Los Angeles Times	93,966	12.5	large
The New York Times	235,788	20	large
The Denver Post	-3,765	-1	small
Sun Sentinel	-24,899	-11.9	small
Chicago Tribune	94,492	19	large

Accepted Answer

The New York Times had a 20% revenue change, while the Denver Post had a -1% revenue change.

Answer

The Chicago Tribune and the Los Angeles Times had similar total revenue changes, but the Los Angeles Times had a smaller percentage change.

Answer

The Los Angeles Times had a 12.5% revenue change, while the Chicago Tribune had a 19% revenue change.

Answer

The Denver Post had only a -1% revenue change, which was the smallest percentage change of the selected companies.